How Blockbuster uses rss feeds

One company that uses rss feeds is Blockbuster. To see the listing of all the feeds that they have that you could sign up for, to to http://www.blockbuster.com/rss.  Among their feeds are the top 100, new releases and recent reviews. They also have feeds on what is popular at the theater and listings for the top 25 in any type of genre someone might be interested in viewing. Blockbuster has a blog too, usually listing the top weekly rentals. Check it out at http://blog.blockbuster.com/.